HD | :30

For their 2011 Rebranding Campaign, 7-UP wanted a 0:30 spot that celebrates the “independence and possibilities” that young adults experience, while also offering a reprise from the pressure to “settle down” and “succeed.” They asked for something “buzzworthy,” saying, “let’s get them talking about us!”

7-UP provided the slogan and logo.

Additional Camera: Morgan Jon Fox

Cast: Caroline White, Kentucker Audley